Client:
MASTERCHEF AUSTRALIA
Year:
2026
Type:
Campaign
,
Content
I won MasterChef, now what? - A story of becoming.
About
Justin Narayan is a chef, entrepreneur, and MasterChef Australia winner — but his path to the kitchen was anything but traditional. We wanted to tell that story in a way that felt just as uncommon.
The goal was to create a film piece that could serve as a proper introduction to who Justin is — reaching new audiences and deepening their connection to the brand. Not an ad. Not a promotion. A narrative.
The project was produced across our teams in Mexico and Sydney, collaborating cross-continent to direct, shoot, and deliver a piece that felt intimate, intentional, and true to who he is.
