VINOTECA MARIDA LA VIDA

“Marida La Vida” is Vinoteca’s brand campaign—a celebration of life, inviting people to mix moments, company, and great drinks.

Our creative direction aimed to capture this spirit with authenticity and warmth. Set in the beautifully curated Wynwood House in La Roma, Mexico City, we crafted a visual narrative that felt natural, intimate, and effortlessly elegant. Each scene was designed to reflect the kind of real-life gatherings Vinoteca inspires—where friends connect over laughter, conversation, and a perfectly paired drink.

From video production to lifestyle photography, our team led the entire process from concept to execution, ensuring every piece of content aligned with Vinoteca’s brand ethos: accessible sophistication and the joy of shared moments.

The result is a campaign that feels lived-in and real, while still visually elevated—designed to connect emotionally with the audience and reinforce Vinoteca’s role as a curator of good taste and better times.

A huge thank you to the Vinoteca team for letting us bring this vision to life and raise a glass to life’s everyday celebrations.